MGC creates the UK's largest Haulage and Logistics driving hub. Built form the ground up we exceed both development, brand and promotion expectations.

Locateadriver.co.uk is a dedicated driving and logistics industry hub website that makes everyone’s task simpler, more cost-efficient and a great deal more effective. Low-cost membership gives you full access to the pool of drivers and vacancies available across the UK, as well as unlimited posts on our dedicated driver job board. MGC developed and market the largest logistics hub, developed over two years Locateadriver.co.uk has fast become one of the leaders in the market place.

Visit: Locateadriver.co.uk

"MGC developed our website from the ground up, from initial functions to multiple revenue streams. As the website had not been done before MGC understood our needs a previous development company could not grasp."

"Having previously spent £6,000 in advertising with Indeed, MGC implemented and managed a Facebook Advertising campaign that tripled applications for half the budget."

The Brief

We were contacted by Locateadriver.co.uk right from the start, we helped with the brief writing and website development plans to make sure the website development would be right for the target market and the experience of the client. The website development had to gain traction fast due to the ambition of the client, so a full digital marketing strategy needed to be produced to include Social Media, Facebook Advertising, Search Engine Optimisation as well as strong visuals for the layout design.

The Strategy

Researching Google Search Engine Optimisation terms gave us a real insight into the target market and what potential customers were looking for. We looked at other leading jobs boards in many different sectors, taking on board the good and bad of what browsers demanded in searching and applying. A strong focus was made on the browser journey to find exactly what was searched for. Social Media marketing plays a key role promoting to both customers and clients, Twitter and LinkedIn campaigns have been used, as well as email marketing and AdSense. Facebook Advertising has been a major contributor to the growth of the Website Development.

"We have a fantastic CRM system that runs the whole site. What we like about it is it is easy to use. The team at MGC built a custom function that not only makes maintaining the website easy but also integrate custom feeds and text message functionality."

The Outcome

Locateadriver has become one of the UK’s largest transport and logistics hub. From the early stages of release, digital marketing was attracting over 20,000 new driver enquiries and we saw sign-ups increase to an audience of 12,000. From the start, we worked with the client to create multiple revenue streams to aid growth and development

"As well as the website MGC designed our branding that has become a well known image in the haulage industry. The process was slick and so interesting we would recommend a rebrand with MGC"

MGC demonstrates the very best skills available in on-line Website Development strategy and Website Development. For most of us in business when we invest in any form of Digital Marketing one outcome we need to see is an increase in bottom line profitability.