Website Development for All About Ballerz

Do you want to make it big through football? Looking for an ideal platform to showcase your skills but haven’t found one yet? If you are among the young and budding talents who are on the lookout for an opportunity to display your soccer talents, then you are in the right place.

"MGC have been there with advice and help to make the development process a lot easier".

The Brief

Professional footballer, Guy Branston approached MGC with an idea for a website development project which would help unsigned footballers find a club to play for. Aimed at all levels, from grass roots to the World Cup, the site would showcase players by allowing them to upload video footage of themselves playing. Through Guy’s connections in the industry, these players would then be exposed to his network of clubs, scouts, managers and coaches. The website’s second stage would include the integration with a mobile app development

Working closely with Guy we planned out a strategy to make the website development a reality, we then designed and built the website which allows users to upload video content.

The Strategy

Working with a challenging budget, we developed a system that allowed users to login to their own account and post video content for a minimal fee. The payments were generated through Pay Pal. As the target age range was 8 to 20 years, social media played a big part in attracting traffic and uploads. We utilised both search engine optimisation and Facebook advertising techniques within this project in order to generate as much interest as possible.

The Outcome

Since it was launched, the website has recorded thousands of monthly web hits and received national media coverage from The Sun newspaper, Talk Sport and Sky Sports News Radio. As a direct result of the website, the industry has been supplied with exceptional at putting young footballers with professional clubs.

Starting a project of this size can be extremely daunting. Working with MGC they guided me through the process giving me fresh ideas using their experience of building brands.